The new Jaguar XE Sport has been unveiled against a backdrop of helicopters, speedboats, pop stars, glitz and glamour.
Earlier this week the new saloon was seen being flown over some of London’s most famous landmarks underneath a helicopter, a site which saw many people wondering what they were actually witnessing.
But all became clear on Monday night when Jaguar’s hotly anticipated new sports saloon was finally shown off to the waiting world.
After being carried down the River Thames on the back of a speedboat, the XE, which is capable of speeds of up to 155mph and expected to have a price tag of around £30,000, was then serenaded at a musical extravaganza featuring top music artists such as Emeli Sande and the Kaiser Chiefs.
To see how the event was reported by the national press and see some pictures from the launch event, click here.