One in a million: Landmark vehicle rolls off the JLR production line in Halewood

The one millionth Land Rover has rolled off the production line at Jaguar Land Rover’s Halewood plant on Merseyside.

The milestone vehicle was painted in a special one-off colour combination and will be auctioned on behalf of Cancer Research UK later this year.

Halewood welcomed the arrival of the Range Rover Evoque, the smallest, most efficient production Range Rover ever made in 2011 and demand has since exceeded expectations with 18,000 advanced orders and a waiting list of 12 months at its peak.

The Evoque, which has so far received more than 130 global awards, is the biggest selling Jaguar Land Rover vehicle yet; breaking Jaguar Land Rover production volume records in both of its first two years on the market.

Production at Halewood has increased significantly over the past 12 months due to the introduction of 24-hour shifts, bringing the arrival of the one millionth vehicle ahead of original forecasts.

The millionth car wowed onlookers thanks to its Fuji-White body with ebony-black alloy wheels and distinctive and unique Firenze-Red contrast roof, matching Firenze-Red mirror scalps and red/black sports seats and interior door panels.

Richard Else, Halewood Operations director, told the Liverpool ECHO: “We are delighted to be celebrating this huge milestone for Halewood. This Evoque looks stunning and is a one-off vehicle that will raise money for Cancer Research UK projects here in the North West.”

Head of volunteer fundraising at Cancer Research UK Simon O’Leary explained: “We are incredibly grateful to Jaguar Land Rover for thinking of us and making such a generous gift.

“Cancer Research UK receives no Government funding for its life-saving research, so every step we make towards beating cancer relies on every pound donated. The money raised by the auction of the car will make a real difference in the fight against cancer.”

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