JLR Sales Soar for Middle East and North Africa

Jaguar Land Rover has announced that its sales in the Middle East and North Africa rose by 36% in the fiscal year to April 2014.

The company said it achieved an all time sales record in March as the MENA region became its third fastest growing in the world and its fifth largest market.

Commenting on the results, Bruce Robertson, managing director for Jaguar Land Rover MENA said: “In a fiscal year when we introduced our strongest and most comprehensive line-up to date, whilst being awarded the most accolades in the company’s history, our performance in MENA is a phenomenal achievement, and one which firmly places us in the top five markets for Jaguar Land Rover globally.

The impressive figures have been helped in part by the success of the company’s flagship Jaguar XJ, with the luxury brand delivering its highest ever monthly sales recorded in March.

Introduced in 2013, sales of the Range Rover Sport were up 40% while sales of the Range Rover also grew by a massive 110% – highlighting the region’s appetite for its luxury SUVs shows no sign of abating..

Based in Dubai, Jaguar Land Rover MENA serves 17 markets in the region and has a newly launched engineering vehicle testing centre in Dubai, with an all new training academy due to launch in mid-2014.

The company is forecast to grow to 64 dealerships across 18 markets by 2017/18.